Even closer to its fans - the Teufel Raumfeld Flagship Store
Teufel steps into the limelight and moves from its office in Schöneberg into the heart of Berlin's west-end. The new offices are located in the renovated, listed concept mall "Bikini Berlin" in Charlottenburg. At the same time, the first Teufel flagship store opens in the mall. Visitors can experience the whole world of Teufel with several elaborate listening rooms and projection cinemas as well as glass laboratories, in the very same space where David Bowie and Iggy Pop once celebrated in the West Berlin club "Linientreu".
More is never enough – Teufel seeks out new partnerships and enters the Chinese market
The popularity of the Teufel brand and its German origin is very well received in China, which prompted the company to enter the Chinese market. This began with the sale of high-performance THX systems.
Teufel goes international
Lautsprecher Teufel started out 2011 with new online shops in the UK and the Netherlands under the name "Teufel Audio." By this time, the company had grown to over 130 employees including a new international team in charge of bringing Teufel’s brand message of making high-quality loudspeakers at the best possible prices to new markets.
Perfect partners: Teufel and Raumfeld
Teufel celebrated its 30 year anniversary and marked the occasion by presenting the Ultima 800: Sophisticated floor-standing speakers geared towards hard-to-please audiophiles at Teufel’s usual unbeatable price. 2010 was also the year Teufel expanded its product portfolio to include the multi-room streaming system, Raumfeld – an audio trend with incredible future potential!
Teufel expands its range and becomes Europe's largest audio direct seller
This was the year Teufel entered the PC and multi-media market with the Concept C. The new system was a runaway success and led to Teufel’s “Concept” line of PC speakers. Another new product line was also introduced at this time, the LT series of elegant aluminium column speakers starting with the LT 3. This incredibly busy year also saw the introduction of the new System 6 – the first Teufel system with a flat membrane driver. With these successful new models, Teufel grew into Europe’s largest direct seller of audio systems.
Teufel's first webshop
Teufel established its first webshop in 1997. This allowed the company to reach many more audio fans than through a catalogue alone. Teufel's direct sales model led to increased customer contact. The feedback was directly translated into the company’s most popular policies: An 8 week at-home trial without obligation and a 12 year guarantee on loudspeakers. The current website caters to the needs of all audio enthusiasts. Detailed descriptions, high-resolution images, extensive product specs, test reports and customer reviews accompany each product. A range of payment and shipping options ensures that every customer enjoys the perfect shopping experience to accompany the perfect stereo, home cinema, multi-media, streaming or portable system.
Home cinema pioneers
In 1995 - the same year DVDs first appeared on the market - Teufel introduced the Theater 2, the first Dolby certified home cinema surround system. In 1996, Teufel began selling its first THX certified home cinema system, the Theater 8. At the present time, Teufel is the leader in THX licensed home cinema systems in Europe.
An innovative business model
Teufel changed its business model from a specialty store for DIY and ready made speakers to direct sales via catalogue. This decision gave Teufel a big competitive advantage: Not having a store greatly reduced overhead costs which allowed the company to keep prices highly competitive. The move immediately translated into greater sales.
Teufel sells its first ready-made speakers
The success of Teufel’s DIY business led the company to branch out into ready-made loudspeakers at the same high level of quality and affordable prices. The new direction was a success: The two-channel system "Teufel M 200" was sold 20,000 up to times by 1996. Technical journals were also impressed. The August 1988 edition of HiFi Vision magazine commended the Teufel M 200 and M 6000 systems in the reference speaker category.
Teufel's first online sale
Always quick to adopt new technologies, Teufel accepted its first order via email in 1985.
Teufel was founded in 1979 as a dealer for loudspeaker DIY kits and components. With his high-quality and affordable DIY sets, Teufel founder Peter Tschimmel hit upon a highly successful business model that was right in tune with the times. In 1980, Tschimmel opened his first store in Berlin.