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The very best sound for less: The story of Teufel's success
Since its beginning in 1980, the Berlin company has been building audio products that continue to be recognized by trade magazines and their readers in the extremely competitive world of high-end audio. Bucking the market trend of heavily shrinking revenues in the speaker segment, Teufel revenues have continued to grow year after year and the reason is really quite simple: We offer the best sound for the money. As many of our loyal customers will attest, no one offers a better price/performance ratio than Teufel.
What's the secret of Teufel’s success?
Reader's choice every time
The huge success of Teufel products in readers' choice awards makes one sit up and take notice. A large part of our success is due to the fact that Teufel never over-promises. What you read about and see on our webshop and in many online customer review sites is what you get plus that certain something we can't quite capture in print or pictures: Typically Teufel sound. And there's something else that's remarkable: Most people who buy Teufel do so by word-of-mouth recommendation.
The Teufel recipe for success is as follows: Quality, price, credibility, and service. It doesn't matter whether the customer has a bulging wallet or a nearly empty one. The Teufel brand addresses anyone who is enthusiastic about good sound and cutting-edge technology. The best sound for less money – it’s not just some marketing maxim from Teufel; it's the philosophy upon which the company's business activities have always been based.
Products in tune with the times
Since the expansion of its research and development department in 1987, Teufel has emerged as a pioneer in the German hifi market year after year. In 1995, Teufel produced its first speaker system specifically developed for Dolby Surround. Just one year later, Teufel became the very first company to produce THX-licensed speaker systems in Germany. Today, the company not only offers the smallest THX speaker system in the world, it also possesses the world's largest THX-licensed speaker programme. Teufel has expanded since its beginnings as a build-it-yourself speaker firm: alongside PC systems, home cinemas, THX systems, soundbars, and subwoofers, Teufel offers products for iPods, iPads and iPhones as well as smartphone enabled products and stylish audio accessories such as our range of stands, spikes, and headphones.
With the 2010 acquisition of Raumfeld GmbH, Teufel became a major player in the market for streaming products and multiroom music systems - an area at the leading edge of audio technology and design.
An international future for Teufel
Teufel is a real Berlin business, sharing the same qualities as the city from which it grew: humor, honesty, an utter lack of pretentiousness and a sense style that is both practical and just a little edgy. Practically every Berliner knows the "little loudspeaker company that could" and is proud of it for staying in the city, especially considering the successes of the past few years.
The path to even more success has led Teufel into the international arena with the launch of NL, COM, UK, CH and AT sites. Teufel is presently making a legion of new fans across Europe and the United Kingdom, and the international press has picked up on the Teufel sound.